We have to remember that our wedding industry is a very personal one. Whether you are selling a service or a product, a couple is trusting each wedding business with a specific part of their very important and very personal day. Therefore, developing trust
and creating connections as quickly and as early as possible is important in getting them to book you (and rave about you afterward, too).
The more personally connected they feel to who you are and what you do, the more likely they are going to feel that they can trust you and might want to work with you. Therefore, the more likely they will inquire with you (and, hopefully, book you!).
Your website can help to pre-warm a prospective couple before they even contact you. Making your site more personal is a critical piece in doing that.
Bonus provided by Bethel Nathan.