Speaker Information + Resources
Hey hey! I’m so excited to team up with you to pull off something that’s going to be absolutely incredible.
The Wedding Business CEO Summit is the free 5-day event that helps wedding professionals go from overwhelmed & overworked to streamlined & more profitable than ever. Our previous summits have both had about 3,000 attendees and 18.9% of them upgraded to the All-Access Pass.
On this page, you’ll find all kinds of resources meant to make your life as a speaker as easy as possible and answer any questions you might have. If you run into a question I didn’t answer, email me at firstname.lastname@example.org or ask over in the private speaker Facebook group.
If you've been a part of events including webinars, summits, or other collaborative offerings and found that they didn't go so smoothly or benefit you as a speaker you can rest assured. This summit has been in the works for months and I’ll make things as easy for you as possible!
As a speaker, you'll also get free access to the All-Access Pass!
Quick Access Links
How it'll all work
Let’s do a quick rundown of how the whole thing will work.
The event will run from January 25th-29th with 5-6 pre-recorded presentations running each day for the first 4 days and an implementation day on the 5th day. These presentations will include 30-45 minutes of content (with up to a 3-minute pitch), a worksheet that follows along with or complements the presentation, and a place in the Facebook group for attendees to ask questions about what they learned from you.
Along with the live presentations, there will be a Facebook group for attendees to hang out in, hold each other accountable, and ask all of us additional questions. If attendees have good questions while your presentation is going on, you’ll be able to go live in the Facebook group for a bit of an encore to answer those questions, connect with the attendees, and provide even more value. (The additional Facebook live is not required.)
While the presentations themselves are pre-recorded, all speakers are asked to interact with attendees in the Attendee Facebook group. There is no video component (unless you want to do a Facebook live to answer questions!), so attendance in pjs is recommended
Leading up to the summit, we’ll have 2-3 weeks of promotion. You’ll be provided with email swipe copy, social media swipe copy, and social media graphics to make it all easy! I'll even have a suggested posting/sending schedule for you to make promo easy to outsource to a VA.
During the promotion phase, as the summit is running, and for a week after the summit is complete, we’ll also be promoting the All-Access Pass. This includes lifetime access to all of the trainings and worksheets as well as additional bonuses we’ll all throw in. This will provide immense value to our attendees, while making the work of promoting and creating a presentation worthwhile by allowing you to bring in affiliate commissions. Woop!
So this all sounds great, buuuut what kind of work does it require of you? Let’s chat about it! My goal is to make this all as easy as humanly possible so we can all have a blast while providing great value and growing our businesses.
1. Basic Information
The first thing I’ll need is some very basic information from you so I can finish up our registration page and Speakers page.
This information includes:
- Square headshot
Once you give me the thumbs up that you’re in, I’ll send you a link where you can upload all this information super easily.
Next up is your presentation! This is a 30-45 minute pre-recorded presentation that is meant to be more friendly and casual than perfect and structured. We want our attendees to learn something great, while having fun in the process.
Please structure your content in a way that allows attendees to walk away feeling like they've really learned something, rather than a webinar format where they feel like they're missing something that they need to buy from you asap.
With that being said, you have your choice of the following presentation formats:
- No slides (just your gorgeous/handsome face)
- A mixture of the two
No matter what format you choose, you are free to use your presentation however you’d like in the future.
Your presentation should include great, actionable content. Here’s the suggested format:
- A quick introduction
- An overview of your topic
- Where people go wrong with your topic and tend to overcomplicate it
- Teaching section
- Specific action steps (with the goal of helping them take action on what you've taught)
- Up to a 3-minute pitch
Presentations are due by December 14th, 2020.
Along with each presentation will be a worksheet. There are a few reasons behind this:
- They encourage people to take action, which increases value
- It’s an easy way for viewers to take notes
- We’ll be able to capture the email addresses of people interested in your topic, which you’ll receive after the event is over.
The content of the worksheet should follow along with your presentation and encourage attendees to take action. You are more than welcome to include links and a call-to-action at the end.
Like I said, this process is meant to be as easy as possible so you have a couple options. You can either:
- Create the worksheet yourself, using your own branding. With this option, you’re free to reuse it in the future however you’d like.
- Write out your worksheet contents and send it to me to be put into the summit’s worksheet template.
- Have my team take care of it all.
If you choose to go with option 1, your worksheet will be due along with your presentation on December 14th, 2020. If you choose options 2 or 3, your presentation is due on November 23rd, 2020 to give my team time to take care of it.
4. All-Access Pass Contribution
The All-Access Pass will be a huge addition to the presentations we’re running. To make it even more valuable, I’ll ask each of you to provide one resource to add. This includes things like:
- Courses (big or small)
- 1-month memberships
(Note: I do not recommend any type of 1:1 contribution)
It’s totally up to you to decide whether you’d like to create something new or provide something you already have. While this isn’t required, it’s highly encouraged that you participate.
Anyone who does contribute a premium resource (aka not something you're giving away for free somewhere else) will get a 50% affiliate commission on sales, rather than 40%.
Information for the resources you'd like to contribute is due on November 23rd, 2020. You'll receive a questionnaire to fill out closer to that time to make passing the information to me nice and simple.
The power of an online summit comes from a group of experts coming together for a single cause. The joint promotion that happens because of that is a huge benefit to everyone involved.
Because of that, everyone is encouraged to share on social media and to email their lists during the promotion period, starting on January 10th, 2021.
You’ll want to share using your affiliate link (which you can set up here) so you can get in on the 40% commission that will come from any All-Access Pass sales (50% if you've contributed a premium bonus).
You’ll find swipe copy and graphics in the Resource Vault below.
6. Live Participation
And last comes participation during the week of the event. Since we’ll already have done the work of creating the presentations and extra resources, we’ll be able to sit back and relax for the most part!
All I ask is that you participate in the Attendee Facebook group throughout the week to help attendees stay excited and engaged. Once your presentation has had time to air, you’ll also be able to jump into the Facebook group for an encore Facebook Live if you’d like to answer any great questions that weren’t answered in your presentation. (These Facebook lives will also be added to the All-Access Pass). It’s not required that you do a Facebook Live but it’s great for engagement and allowing attendees to get to know, like, and trust you a bit more!
While you are not required to attend the events of other speakers, it’s highly encouraged! We’ll be able to get some great discussions going about the topics being presented.
While summits are great for overall visibility and making new connections, a little extra income never hurts either, right?
That’s exactly why I’ve set up an affiliate program for the All-Access Pass where you’ll receive a commission from all sales from traffic you refer to the event. Payouts will be made by February 12th, 2021.
The commission structure is as follows:
- 40% for all speakers
- 50% for all speakers who include a premium bonus to the All-Access Pass
The pricing structure will be:
- $47 for 15 minutes after initial opt-in (this is tailored to each registrant and will be available for new registrants throughout the entire duration of the summit)
- $67 from the end of that 15-minute promo through January 24th, 2021 (day before the summit begins).
- $97 from January 25th - 29th (live summit)
- $137 from January 30th until cart closes on February 5th.
To make it as easy as possible for you to generate extra income, the Resource Vault includes things like email swipe copy, social media copy, and social share graphics. However, you’re more than welcome to write your own copy and even run your own Facebook ads.
Just remember to use your affiliate link, which you can create or look up here. http://weddingbusinessceosummit.com/affiliate-registration
As with all affiliate promotions, be sure to disclose that you’re an affiliate when sharing with your audience.
Resource Vault/How To Promote
Now for those resources I promised to make your life as easy as possible.
In this folder you’ll find the following resources:
- Summit branding information (in case it's helpful or you'd like to show off that you've been featured on your website)
- To do list with due dates so you can keep track of everything nice and easily
- Email swipe copy and suggested send dates
- Social media swipe copy and suggestion posting dates
- Social media graphics
- Slide templates (you’re free to create your own branded slides)
How To Promote
On top of the resource vault, I want to make sure I give you plenty of ideas on how to promote the summit so that you can kill it with affiliate sales. Take as many of these ideas as you like and run with them!
1. Email More Than Once
Emailing your list more than once about the summit is an easy way to increase registrations. Grab the emails from the Resource Vault and schedule them now so you don't have to worry about them.
2. Add Value
The point of Wedding Business CEO Summit is to help wedding professionals go from overwhelmed & overworked to streamlined & more profitable than ever so you can easily add value to your emails, blog posts, video content, podcast, and social media posts by providing a few of your top tips for saving time, automating tasks, or working smarter, and then promoting the free summit. That way, you're providing value in your promotion.
3. Tell People About Your All-Access Pass Bonus
You're promoting the free ticket to the summit but that doesn't mean you can't tell people about the bonus you contributed to the All-Access Pass! Tell them all about the summit and mention that if they decide to pick up the All-Access Pass, they'll get all of the amazing benefits and your awesome bonus!
4. Co-Host A Facebook Or Instagram Live With Me
Want to run a Facebook live for your group or page or an Instagram live to talk about the summit and everything people will learn? Let's do it! Email me at email@example.com and let's set it up.
5. Highlight Yourself & Other Speakers On Social Media (and tag them!)
Share what you're going to be teaching people about during the summit as well as a few other speakers that your audience will be excited to learn from and be sure to tag those speakers!
6. Run ads
You can absolutely run any kind of ad to your affiliate link if you'd like. If you'd like to know what your conversion rate was last time around, email me at firstname.lastname@example.org and I'll let you know. Overall, the conversion rate for the All-Access Pass was 18.9% during the last 2 summits.
7. Don't Stop Sharing Just Because The Summit Has Started
The cart doesn't close until February 5th so don't stop sharing on social media and emailing just because the summit has started. Email your list the day before or the day of your session. Tell people they still have time to grab the absolutely value-packed All-Access Pass even if the live summit has already ended.
8. Schedule Your Promo In Advance
You may not feel like doing a bunch of promo the week of the summit so make it easy on yourself and schedule it now!
9. Participate In The Attendee Facebook Group
This doesn't seem like a promotion strategy but it really is. You got your people to sign up for the free summit so it makes sense to engage in the Facebook group so they get even more value and want more from you (and buy the All-Access Pass which will be credited to your affiliate link). Plus, it's a great way to show up and demonstrate your expertise for attendees who may not know you. You may get some clients this way, many of our previous speakers have!
10. Ask Me To Record An Instagram Story Takeover For You
Isn't it nice when someone else promotes you? Well, I'm happy to do that for you! I can record a series of Instagram Story videos talking about you, your topic, and what people are going to learn from the summit and send it to you to post on your stories. If you'd like me to do that, email me at email@example.com by January 4th!
Have Another Idea?
This is not an exhaustive list of ways you can promote the summit. Have another idea? Go for it! Want to do some other sort of promo collaboration with me? I want to hear about it! Email me at firstname.lastname@example.org.
Current Action Steps
Phew, that was a lot to cover! You’re awesome for making it this far 🙂
For the sake of clarity, here are your current action steps:
- Let me know you’re in!
- Join the speaker Facebook group
- Provide your basic information once the link comes through
- Sign up for your affiliate account
- Let me know if you have any questions up to this point!
Remember to grab your to do list here and get things added to your calendar. Because if you’re like me, if it’s not in your calendar it doesn’t exist.
Here’s a roundup of our key dates:
- Basic information: November 23rd
- All-Access Pass contribution basic info (name of contribution, what it includes, value, etc): November 23rd
- Presentation due if you'd like my team to create/design your worksheet for you: November 23rd
- All-Access Pass contribution due: December 14th
- Presentation, worksheet, and slides (if you're using slides): December 14th
- Promotion period: January 10th-24th
- Summit dates: January 25th-29th
- SECRET Encore weekend: January 29th-31st
- All-Access Pass cart closes: February 5th
- Affiliate payouts: February 12th