Meet Your Host
Hey friend - I'm so happy you're here!
I’m Heidi Thompson and I help wedding professionals grow their businesses without going crazy in the process. I’m a business strategist and marketing geek as well as the host of The Evolve Your Wedding Business Podcast and best-selling author of Clone Your Best Clients but you won’t find any overcomplicated marketing gobbledygook around here. I don’t know about you but I love making things easier and more effective. That’s what you can expect from the Wedding Business CEO Summit.
Growing a wedding business can be overwhelming, stressful and it can swallow your social life whole…BUT it doesn’t have to be that way and I’m on a mission to help wedding pros like you grow their businesses without killing themselves in the process. Your business should give you the freedom to do what you love and the freedom to have a life doing the other things that matter to you.
I created this summit to help you to go from overwhelmed & overworked to streamlined and more profitable than ever!
B*tch Stole My Content: Understanding Copyrights
Annette Stepanian, a lawyer for entrepreneurs, makes the law practical, approachable, and dare we say it – even a little fun. Annette equips other creative professionals and small business owners with the legal and business knowledge needed to confidently start and grow their businesses. Committed to making legal information accessible for small business owners and entrepreneurs, Annette founded Your Legal BFF®, your go-to online legal bestie for easy to understand and industry specific contract templates and trainings. Through Your Legal BFF® products, one-on-one services and the Office Talk podcast, Annette combines her passion for law and small business to help entrepreneurs protect their business baby! Learn more at www.annettestepanian.com and www.yourlegalbff.com.
5 Mistakes In Building A Team
When Ashley started her wedding planning company, The Simply Elegant Group, she was a one-woman operation. She never dreamed that years later, she would grow the business to one of the largest wedding planning companies in the country with a team of over 40 employees in 9 different locations. As a natural-born connector, she now gets to share what she has learned about building a team through her company The Abundance Group, a leadership and team development training company. Her mission is to help over 15,000 creative entrepreneurs build their dream business by building their teams!
Creating Your Profit Recipe
Braden is a California licensed attorney and tax professional. His tagline is your gay best friend here to help you get your legal, tax, and financial shit legit. Braden works primarily with service-based, creative small business owners through his signature program Profit Rx. He is originally from Indiana and no lives in San Diego with his husband and three dogs. When not doing lawyer or tax stuff, teaching, podcasting, or writing, Braden may be cooking or training for his next marathon or triathlon.
The Key Steps To Creating 80/20 Vision
Brandee Gaar is a luxury event planner, thought leader, educational speaker and host of the ""She Who Dares"" Podcast. As a lifelong lover of all things events, Brandee spent 7 years as a corporate event planner with the prestigious Gaylord Hotels brand before opening her own event consulting firm. Blush by Brandee Gaar and Eleven Events by Blush have quickly become known for their over the top events and high touch standard of customer service.
Brandee Gaar is the go-to business coach and resource for wedding professionals and creative business owners who want to transform their small business from an expensive hobby into a thriving and successful career that gives them the financial and time freedom they deserve.
Danielle Andrews and Tracey Manailescu
The CEO Mindset
Tracey and Danielle have been consulting on, planning and coordinating weddings and international events in a professional capacity since 2000. You have seen them give expert wedding advice on television, in most wedding magazines and major newspapers in Canada, the United States, Europe, and the Caribbean.
They have planned weddings, events, and conferences in Canada, Colombia, Mexico, Cuba, a Caribbean cruise, The Bahamas, Barbados, Turks & Caicos, Jamaica, a European cruise, Italy, Ireland, and Romania. Their wedding insight and expertise is often sought out by resorts and venues when rebranding or starting out. They have consulted with venues and resorts all over the Caribbean, Canada, Mexico, and China.
In 2003, Tracey and Danielle co-founded The Wedding Planners Institute of Coordination (WPIC Inc.), a higher education institute for wedding professionals, and have over 8500 alumni worldwide. They train and certify both independent wedding professionals and those employed by venues and resorts, such as all Hard Rock All-inclusive Resorts and Palace Resorts.
In addition to planning weddings, teaching WPIC courses, producing conferences, and planning events for WPIC Alumni, they regularly speak at Wedding and Event Industry conferences around the world.
Make Or Break: How Core Principles Can Chart Your Professional Growth
David has been trusted by the world’s top client base and humbly became one of the most in-demand event DJs across the country. He travels the country providing the soundtrack for celebrities, companies, organizations, and industry professional events.
He has appeared and been featured on television, radio programs, and industry magazines.
He founded Y? Entertainment in 1998 and built it into a multi-million dollar entertainment business. He has established an extraordinary resume not only personally as an entertainer, but also as a respected entrepreneur and industry influencer.
As a Wedding & Event Industry Thought Leader he co-hosts multiple podcasts including Wedding Business Growth, In the Cue. and The Rookie & The Vet as resources to support business owners starting or looking to grow their event business. He also serves on the boards of the Saint Augustine Wedding and Events Association, Jacksonville, FL Tuesdays Together, and North Florida MPI.
Mastering Email As An Event Professional (once and for all)
Wedding industry expert and lover of all things events, Elizabeth comes from a large Irish family that jumps on the chance to celebrate any occasion. Joining Bridal Bliss in 2008, she helped expand Bridal Bliss into new markets. After years of frustration and piecing things together, Nora and Elizabeth saw a great need for industry specific technology. Enter Rock Paper Coin. Elizabeth has since hung up her hat as a planner and is now passionate about helping other planners and businesses in the industry streamline their workflows and save money.
Outside of Rock Paper Coin, Elizabeth is a wife, mom to two boys, and a dog-mom to Sheepadoodle Penny. She too loves quality time with friends and family, a good beer, hikes in Forest Park, and a relaxing beach vacation every now and then.
Create A Team That Works For You, Not Just With You
Co-Founder of Blue Elephant Events and Catering, LA Blue Wedding Brokers, and Co-owner of Real Maine Weddings magazine, Fausto began his career in catering and event planning 35 years ago in Philadelphia. He has an eye for detail and production and is passionate about creating high-quality, memorable events for his wedding and corporate clients. Fausto is a past President of the Biddeford-Saco Rotary Club, a member of the Leading Caterers of America, and a recent member of the board of directors of the International Caterers Association.
Hunter Niland Welling
The Ease Equation: How To Make Your Business Financially And Energetically Sustainable
Hunter Niland Welling is a business coach and luxury marketing expert, and the founder of The AgenShe. Devoted to helping you turn the business you have into the business you want, she draws on strategic insights from 13+ years marketing high-end products and services and 7 years of business building while navigating chronic illness, caregiving, and neurodivergence.
That nuanced experience allows her to help entrepreneurs like you scale your business in a way that is kind to your body, bank account, clients, and team. You can find Hunter on her Instagram stories @theagenshe (in fact she’s probably there right now).
Help, I Need To Create SOP's Where Do I Start?
Irene Tyndale, Chief Event Officer of Irene Tyndale Weddings & Events, is a 25-year veteran in the wedding and corporate event planning industry.
For her clients, she takes their dreams and transforms them into one-in-a-lifetime experiences. Weddings are such a joy to witness and to this day, Irene still leaves a successfully planned and executed wedding inspired, joyful and ready to transform future client dreams into reality.
As an educator, Irene is dynamic and personal. Through one-on-one and group coaching, she provides the necessary tools, resources, inspiration and encouragement needed to grow their confidence, take charge of their businesses and become active contributors in the event planning community.
Irene is married to her college sweetheart and is the mother of two beautiful children. Family means everything to her and comes first.
6 Pillars Of A Money Confident Business!
Jillian Todd is a Virtual CFO and finance coach helping creatives build wealth in a fun and shame free way.
Her passion is helping people transform their relationship with money, proving you don’t have to choose between doing what you love and being financially secure. Through her courses, programs, and Virtual CFO services, Jillian will help you uncover what’s holding you back, build new positive habits, and create a custom financial plan to achieve those big dreams on your heart.
Julie Painter Fried
Using Systems To Elevate Your Client Experience
Dallas Girl Friday is the go-to systems support for wedding professionals looking for assistance or a workflow revamp.
As a former wedding planner who now serves as an Integrator, Systems Strategist, and Virtual Assistant, Julie takes your big dreams and helps you execute them while giving you your time back.
Julie is an enneagram-obsessed 8w7 that loves recommending tv and books and is obsessed with iced coffee, yellow legal pads, elephants, carnations, musical theater, and Taylor Swift. And, of course, systems and the client experience.
How To Achieve More By Doing Less
Laura Canham is an award winning Wedding Celebrant, Business Coach, and Founder of The Love Biz Academy.
After creating her dream wedding business whilst juggling her corporate 9-5 and newborn baby, she's made it her mission to support others to build their very own Love Biz (without all the stress, overwhelm, and WTF moments!)
The Love Biz Academy is Australia's fastest growing wedding community and home to heaps of innovative courses and coaching programs which support wedding pros across the world. Laura's vibrant personality, no-nonsense attitude (and cheesy dad-jokes!) are the reason her programs are a sell-out every single time.
A self-confessed lover of doing anything that gets her out of comfort zone - Laura previously honeymooned at Everest Base Camp and now lives with her hubby, tiny human and 2 furbabies in sunny Perth, Australia. It's here you'll usually find her jamming away to 90's pop music, drinking espresso martinis and eating as much cheese as she can handle!
How To Grow Your Wedding Business With Small Weddings & Elopements
Morgan Childs has been called the Elopement Expert by Destination I Do and named top wedding planner by Modern Luxury Magazine. With 17 years in the event industry, Morgan got her start working in one of the principal planning firms in New York City producing high profile events for A-list clients. After falling in love with wedding planning Morgan opened Moana Events and has had her weddings featured on television and in numerous national and international publications. In 2015 she launched Modern Elopement, a luxury elopement experience for couples after noticing a lack in the market for beautiful intimate wedding options.. Now as a Wedding Industry Educator & Encourager, Morgan is helping wedding pros grow their businesses through small weddings in her Elopement Wedding Pro community.
How To Divide And Conquer Your Social Media Tasks Amongst Your Team
Nina Addeo is a passionate about taking wedding businesses to the next level through Social Media Marketing. A fusion of two passions, Nina's craft in social media combined with her innate interest and love for weddings, as well as her understanding of the industry is what drives her business ""I Do Wedding Marketing.""
In addition to weddings and Social Media, Nina is passionate about Disney, Coffee and even professional wrestling. (She doesn't hide it either! You can often hear her discuss these passions on her Instagram and social profiles!) When she is not working towards her business, she is usually sitting with her cat and husband, enjoying a cup of coffee while watching YouTube.
Keeping Money When The Couple Cancels: Must-Have Contract Terms
Rob Schenk is a trial attorney representing wedding and event professionals. Since 2012, Rob’s focus has been on helping wedding pros operate legally and stay out of trouble! In 2016, he launched WedFormz.com, a database of downloadable contract templates for wedding and event businesses. In 2020, Rob started the Wedding Industry Law Youtube Channel and Podcast. His expertise has been featured in Time, Huffington Post Weddings, Yahoo News, Slate Magazine, The Knot, PetaPixel, Above the Law, and Mobile Beat.
Reframe Your Stress And Thrive!
Sabrina Cadini is a certified Holistic Precision Life Coach, and the creator of the Life-Work Balance System helping busy professionals and high achievers live and work better thanks to customized lifestyle interventions.
During her previous career as a passionate wedding planner, Sabrina experienced the negative impact of multitasking and ""busyness"", typical behaviors in our modern society where we're always ""doing"" and rarely ""being."" This prompted her to reevaluate her priorities and to pursue a career in coaching that allowed her to understand more about the body-mind connection. She now applies neuroscience, positive psychology, and the fascinating field of epigenetics to help her clients achieve their highest levels of performance and productivity while optimizing their wellness for long-lasting results in life and in business.
We Over Me : Building A Team That Gives You Your Life Back
Sarah Chancey is the founder and wedding planner mentor behind Chancey Charm, a wedding planning & design firm with planners all across the US. Sarah is a firm believer that your business should pay you both financially and in personal freedom and flexibility, that allows you to focus on your family and faith. With a decade of experience in the events industry, it’s become Sarah's life passion to share the tips and tools she's collected along the way with aspiring planners.
Celebrating ten years, Chancey Charm operates coast-to-coast and abroad with an ever-expanding team of 30+ planners. Chancey Charm continues to hit over $400k in sales every year in multiple markets, has been published over 200 times, and has served over 700 happy couples. Sarah has had the honor of championing over 5,000 planners through her wedding planner academy.
Inquiry Process Bootcamp: Create a System that Sells
Skylar Caitlin is a wedding planner, designer, and systems enthusiast. As the Houston Team Director for Chancey Charm Weddings, she has completed 100 weddings over 9 years. Over her 2 years as an educator, Skylar has helped wedding planners streamline their work with her easy to implement processes, guides, and templates so they can get back to what they love in their businesses. When she isn’t soul-deep with a fellow creative, you can find her playing sous chef to her husband Matt, or snuggling their Goldendoodle, Ries (pronounced: Reese).
How To Add Destination Weddings To Your Existing Services So That You Can Work Less, Make More, And Travel For Pennies On The Dollar!
Tami Santini is the Founder of Paradise Getaways, an award-winning destination wedding agency & Creator of The 20K System & Toolkit, the premiere destination wedding business building course.
Tami has won many awards in the wedding and travel industry, including being named the #1 Destination Wedding Agent in the USA for Playa Resorts, a Classic Vacations Star Performer, & a three-time Chairman’s Royal Club Award winner. Along with her husband Lou, they have built Paradise Getaways into a multiple six-figure wedding & travel business.
They are now sharing their success secrets with others so they too can stay in overwater villas in Bora Bora, swim with sharks & stingrays, or hum the Jurassic Park theme song while flying over majestic waterfalls in Hawaii. Because, hey, why not?
Tayler Cusick Hollman
How To Plan For Business Growth
Tayler is the owner of TAYLRD Media + Designs, a Co-Founder of Sourced Co., Contributing Editor at WeddingPro, and the former Marketing Director at Aisle Planner. As a wedding industry marketing consultant and copywriter, she’s spent over six years working with wedding pros to help them develop the skills, strategies, and stuff they need to market their businesses and build their brands.
When Tayler’s not talking shop, you can find her talking politics with anyone who will listen, whipping up something from scratch in her kitchen, or out riding or skiing a mountain somewhere.
How To Prevent Burnout & Survive When You Feel Like You're Drowning
Heidi Thompson is the best-selling author of Clone Your Best Clients and the founder of Evolve Your Wedding Business where she specializes in business and marketing strategy for wedding professionals. She helps wedding professionals grow their businesses and reach their goals without going crazy in the process. Her business & marketing expertise has been featured on several wedding and business outlets including The Huffington Post, Social Media Examiner, Wedding Business Magazine, Sprouting Photographer, Photo Biz Xposed, Honeybook, WeddingWire World & she’s an advisory board member for the UK Academy Of Wedding & Event Planning.
Behind The Scenes: Creating A New Revenue Stream is a brand new series of interviews with wedding pros who have built additional revenue streams beyond their core service/product.
Creating Revenue Streams That Don't Require Much Of Your Time
Ashleigh Pritchard is the owner and Chief Creative officer of CharmCat, a watercolor and stationery studio that creates pretty paper things for pretty funny people™! After earning her bachelor’s degree in Studio Art from McDaniel College (and a Masters of Creative Writing and Literature from Stony Brook University), she worked as a graphic designer for a few years before deciding corporate life wasn’t for her. Ashleigh started CharmCat in 2013 as a wedding invitation designer and has since expanded into all things paper. CharmCat now has a full product line that includes greeting cards, art prints, gift wrap, stickers, and more. Ashleigh continues to create custom stationery, takes art commissions, and licenses her art to other designers. Ashleigh resides in Martinsville, Virginia, with her paleontologist husband and two spoiled cats.
An Intimate Music-Focused Revenue Stream
David Paige is one of the hardest working independent artists in the business. His passionate performances and sincere songwriting create a genuine connection with his audience. Hailed as a truly gifted entertainer, the Chicago rock singer delivers a seamless blend of pop and rock with a 90’s twist. He was a finalist on VH1’s “Make a Band Famous”, has appeared on national TV, and has toured the United States from LA to New York - headlining venues like House of Blues in Chicago, The Mint in LA, and Bowery Electric in New York.
David and his band also perform at more private events including weddings, corporate events, and house concerts. In 2018, David began to offer Custom Love Songs. These are a beautiful way for someone to say ""I love you"" in a new and unique way, and have been sought out for weddings, proposals, anniversaries, holidays and other special occasions.
Tapping Into What's Working To Develop An Entirely New Business
Gabby Pinkerton is an adventurous Wedding Planner, Pinterest Strategist, Youtuber and Wedding industry speaker. Her YouTube channel aims to help wedding pros grow their business by using Pinterest and targeting their ideal clients.
During the Pandemic, she launched a Pinterest Strategy company, Gabby Pinkerton Co. that focuses on helping wedding pros attract their ideal clients on Pinterest. She and her team offer done-for-you Pinterest Management as well as a robust, no-fluff Pinterest course for those who want to tackle it themselves.
Gabby is a recurring speaker at the Wedding Summit Series, Book More Weddings Summit and participates in several wedding bundles offering Pinterest mini courses. She has taken the stage at the National Association of Catering and Events, The Rising Tide Society and virtual gatherings over the last few years.
Changing The Business Model of Wedding Planning
Kay Northrup is the Owner and Chief Event Producer of Kay Northrup Events, but more importantly she has an adorable and slightly anxious office dog named Roxie, the cutest Shiba/Chow Chow mix you've ever seen.
She spends as many waking hours on the road as her budget will allow. Some recent highlights have been riding camels alongside the Great Pyramid, solo-backpacking through Australia and New Zealand, polar-plunging in Antarctica, rowing down the Mekong Delta and even saying her own “I do” along the Santorini cliffside.
KNE serves untraditional couples looking for permission to celebrate their marriage THEIR way. Given Kay's love for travel, she specializes in destination weddings and has, so far, planned weddings across 3 continents, 6 countries and 6 US states.
Marie Burns Holzer
Developing Both High & Low Priced Revenue Streams
Minister Marie Burns Holzer is an award-winning wedding officiant, writer, and podcaster with some 1,100 #antiboringweddings under her belt over the last ten years. She is both a tech-obsessed solopreneur and a nature-loving hiker aspiring to section hike the Pacific Coast Trail. When she isn't custom-writing ceremonies for couples up and down the West Coast, Marie can be found playing video games, bingeing her favorite shows, obsessing on the perfect cup of tea or coffee for this particular moment, and generally savoring the magic of life wherever she finds it.
Mark Allan Groleau
Turning A Threat Into An Insanely Profitable Revenue Stream
Mark founded Unboring!Wedding in 2017 after officiating for a company for a few years. He launched his course later that year and since then has trained officiants and celebrants all over the world with almost 700 members on 5 continents inside Unboring!Wedding Academy. He's expanded to 2 digital courses: one focused on creating the ceremony and another focused on the business side. He wrote a #1 bestselling book in 2021 called Wedding Zero to Ceremony Hero (with 3 more books in the works), and has a YouTube channel with close to 10,000 subscribers. He's been a speaker at Wedding MBA in Las Vegas - the wedding industry’s largest conference in North America. Through his course, Mark guarantees that his training will get you rave reviews for every unboring wedding you perform. He started his officiating business in Toronto, and now lives at one of Canada’s top wedding destinations by the sea in New Brunswick where he continues to officiate full-time and train people all over the world.
Selling To Clients Long After You Work With Them
I’m Shannon, aka Mrs. Vondy, and I’m email obsessed! After sending one email to my list and earning $2600, I’m on a mission to bring a “you’ve got mail” feeling back to emails! I help my clients with done for you email services as well as email strategy so they can grow their business and make more money! I also own a wedding photography business with my husband for 12 years! Now we coach wedding vendors on how to run successful businesses and book better clients! When I’m not strategizing emails, photographing our amazing #vondycouples, or coaching wedding vendors, you’ll most likely find me snuggled up with my hubby, my rescue huskies, Jon Snow & Betty White, while binging Netflix.